You can use this data to gauge the effectiveness of different strategies and marketing messages. We use a unique phone number to track the number of calls your mailing generates. No leads left behind. (Dentists and other practices check out DirectMail2.0 Regional) So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. Step 3: Automatic Online Follow-up through GoogleĮvery prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers. Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order.

This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox. Here’s how it all fits together:ĭirect mail pieces are mailed to your target market. Instead of just sending out a direct mailing, Direct Mail 2.0® consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Direct Mail 2.0 is a seamlessly integrated system that maximizes your marketing impact.

Old-school direct mail only operates on one. Now imagine the robot Swiss Army Knife and the regular knife are similarly priced… Overviewĭirect Mail 2.0® includes four features in one package. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot Swiss Army Knife that handles a knife’s job, and all kinds of other jobs – without you needing to lift a finger. It is extremely effective at its one job. That's why so many of our business-to-business clients make their most important sales support and lead-generation materials available in print versions, and why so many consumer categories still need it, too.Integrate Google with your Mailing for Better Results! Some people prefer ink-on-paper most of the time, and most people, of any age, prefer ink-on-paper some of the time.And if you're doing dimensionals, well, there's no such thing as a present that goes unopened.Fill out the form or call 800.565.7224 to get. While print publication advertising no longer has the power it once did to generate direct sales, it can still be awfully good at providing that multi-channel oomph you need for effective branding. That includes printing, delivery to your target list, and securing the best shipping rate for your campaign. Print, whether it's in a magazine or in the mail, is simply a better showcase for some products, especially if they're higher-end.Paper appeals to the sense of touch (and sometimes, smell) in a way that you can't replicate online.Variable data printing allows for infinitely changeable text and images, meaning that you can target audiences as small as one with highly creative personalization.Digital printing allows for small runs, making them ideal for smaller promotions. The advent of digital and variable data printing mean that you can do things with ink and paper that were impossible a few years ago (well, some of them were possible, but most clients couldn't afford them). What's different about print and direct mail

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